Value Based Pricing Presentation

We recently gave a presentation on Value-Based Pricing to the Breakfast Club of the Executive Education division of Fisher College of Business at Ohio State University.

We had an audience of 110 business executives for our presentation. Here is the promo piece that attracted the audience:

“Pricing is the moment of truth—all of marketing comes to focus in the pricing decision. But strategic pricing is about much more than just setting prices. There are many issues which require attention in arriving at the pricing strategy and tactics for any organization. Yet, few managers who participate in setting and implementing pricing strategies have any formal training in this important business activity.

The presentation includes:

1. The impact of 1% improvement in net realized price cmpared to 1% improvement in fixed costs, variable costs, or unit sales.
2. Why pricing is the number 1 issue for CEOs according to a recent McKinsey survey.
3. Common pricing methods compared to the best way to do pricing
4. Tools and methods used by companies known for pricing excellence.
5. Why pricing for new products and services is often done in a sub-optimal way.
6. How to assess potential for a price war and how to behave when in a price war.
7. How to do a Pricing Audit to determine actions toward pricing excellence.”

The presentation was followed by a lively and extended discussion which continued well after the meeting ended. We were also asked to develop a one-day workshop on value-based pricing to be offered by OSU’s Executive Education Division.

If you are interested in getting a copy of this presentation, just send an email to: rzuponcic@pricingpointpartners.com or to robinson_878@fisher.osu.edu